Larry Yaffa

CEO

Larry collaborates with our COO and leadership team to provide strategic direction for brilar, as well as creating partnerships with vendors for sourcing and delivery of assets. Additionally, Larry is ASCA-C certified, sits on several association committees, and organizes an annual charity golf outing.

Born and raised in the Greater Detroit area, Larry comes from a family of four (two sisters and a brother). “I enjoy all of the time we get to spend together. Family is invaluable. One of my biggest personal values is respect. This has helped me through the years both personally, and professionally to forge long-standing relationships.”